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Reference book : The Strategy Concept and Process: A
Pragmatic Approach (2nd Edition)strategic
Management
by
Arnoldo C. Hax,
Nicolas S. Majluf
Table of content:
I. STRATEGY AND PROCESS.
1. The Concept of Strategy and the Strategy Formation Process.
2. A Formal Strategic Planning Process.
II. BUSINESS STRATEGY.
3. Business Strategy: The Core Concepts.
4. The Mission
of the Business.
5. Environmental Scan at the Business Level.
6. Internal Scrutiny at the Business Level.
7. The Formulation of the Business Strategy.
8. Strategic and Economic Evaluation of the Merits of a Strategy.
III. CORPORATE STRATEGY.
9. Corporate Strategy: The Core Concepts.
10. Environmental Scan at the Corporate Level.
11. The Mission
of the Firm.
12. Business Segmentation.
13. Horizontal Strategy.
14. Vertical Integration.
15. Corporate Philosophy.
16. Strategic Posture of the Firm.
17. Resource Allocation and Portfolio Management.
IV. FUNCTIONAL STRATEGY.
18. Functional Strategy: The Core Concepts.
19. Human Resource Strategy.
20. Technology Strategy.
21. Manufacturing Strategy.
Glossary.
References.
Index.
- what is strategy? homework: criticize
a company strategy and make suggestion.
- process of strategic planning
- subjects for analysis
: students have to search for articles contains the subject you have selected
in it's keywords, a summary of findings by review the abstract of such
articles should be written. it is called literature review in articles.
- Hierarchical strategic planning
process
- Mission development
- situational analysis ( industry
competitive analysis )home work:
personal mission development & situational analysis
- Competitive capabilities
- Formulation of business strategy
- Evaluating strategy
- corporate planning
- resource planning
Useful Reference :
http://www.valuebasedmanagement.net/
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